Yousuf Afridi, Design Thinker + Change Maker





I don’t just create change. I lead change.


As the lead consultant, I work personally and collaboratively with leadership teams and departments to understand their goals and challenges, identify opportunities and co-create solutions. With my go-to team of diverse, effective and accomplished specialists within arm’s reach, no solution we imagine is left out of reach.

Over the course of my career, I've continually blurred the lines between business strategy, creativity and technology across industries such as Telco, Finance, CPG, Food & Beverage, Fashion, Energy, Entertainment and Non-Profit. This combined experience is my competitive advantageous to help you break through the clutter.


Featured In

1. Canada's Top 30 Under Thirty by Marketing Magazine
2. Marketer on the Rise by Marketing Hall of Legends
3. Alumni Profile in Sketch Magazine (pg. 22)
4. Format: Building products for creatives in Ways We Work

What sets Yousuf apart is his tireless commitment to being at the forefront of digital thinking… He fosters tremendous, respectful and trusting relationships with clients. He works hard to understand clients’ businesses, and what keeps them up at night, and tries to figure out how to deliver solutions to help them address those problems.
— Matt Shoom-Kirsch, Chief Operating Officer at TAXI

Ready to Ask Y? Let’s chat.