Yousuf Afridi, Design Thinker + Change Maker


Strategy & Design Consultant

To break through the clutter, you have to first see through it.

That’s where I come in.
My name’s Yousuf, and I reshape brands, products and customer experiences, by asking the right questions until the best answer is all that’s left. 



Through brand strategy, design and advertising, I help build and rebuild brands with a defined purpose, a strong positioning, and a distinct identity with the goal of changing minds and winning customers.


Building a product your audience can't wait to try means knowing what your audience wants to try. I drill down to the needs of your audience to identify opportunities to create value and continually innovate to stand the test of time.


You’re in it for the long haul. I want your customers to be as well. I combine big ad agency thinking with the speed, agility and resourcefulness of a startup to develop marketing roadmaps and plans of action that lead to sustainable growth.


Here are some of the clients I have helped find the answers they need.